Tracking that connects visitors to revenue.

RevCent turns first-party visitor tracking, URL parameters, metadata, click IDs, sessions, and conversion events into business context your team can use everywhere.

DNS Tracking Visitors Metadata Conversions Context
DNS Tracking

First-party tracking through your own domain.

RevCent DNS tracking helps ecommerce businesses collect accurate visitor and conversion data by using first-party tracking instead of relying on fragile third-party cookies.

KB API MD
Tracking starts the moment a visitor lands.

RevCent identifies new and returning visitors, sets first-party tracking context, parses URL parameters, and keeps the session connected as the visitor moves toward checkout.

Tracking flow Visitor detected

Landing page · device · IP · referrer · campaign parameters

01
Visitor landsThe RevCent tracking script detects the visit on your website or checkout path.
02
Cookie setFirst-party tracking keeps visitor context attached to your own domain.
03
Params parsedUTMs, click IDs, source values, and campaign parameters are captured.
04
Context savedRevCent stores page views, device data, metadata, and visitor history.
First-party data that carries on.

Visitor activity does not stay isolated in analytics. RevCent carries tracking context into customers, sales, subscriptions, reports, functions, and AI workflows.

Tracking visitor
Visitor #VST-88291Returning visitoriOS · Safari · facebook / cpc · checkout session active
Tracked
SourcefacebookUTM source, campaign, ad, click ID, and referrer context attached.
DeviceiOS SafariBrowser, device, IP, location signals, and session data preserved.
Pages7 viewsLanding page, product page, checkout path, and return visits connected.
Metadatafbclid attachedURL parameters become searchable and reportable name/value pairs.
CheckoutPayment attemptedVisitor context can follow the customer into sale and payment records.
RevenueAttribution readyReports can connect visitor source to purchase, renewal, and LTV.
Visitors

Every visit becomes usable context.

RevCent visitor records collect the journey before the sale: where the customer came from, what they viewed, what metadata arrived with them, and what happened next.

KB API MD
Visitor history stays connected.

RevCent connects page views, device signals, IP context, referrers, URL parameters, checkout attempts, customers, and sales into one visitor journey.

Visitor journey
Session pathClick → Checkout → Salesource=facebook · ad=picture_puppy · fbclid=IwAR2x9
Active
01
Landing page viewedReferrer, device, browser, IP, and URL metadata saved to visitor.
02
Product page viewedRevCent appends the product path and session timing.
03
Checkout startedVisitor context becomes available to payment and customer records.
04
Sale completedSource and metadata stay attached for reporting and attribution.
Use AI for visitor analysis.

Ask AI which landing pages, sources, ads, and visitor paths are driving checkout attempts, completed sales, abandoned carts, and long-term value.

ChatGPT
Connected to RevCent
Which visitor paths are producing the most revenue?
You
I checked RevCent visitor sessions, URL metadata, landing pages, checkout attempts, customers, and completed sales. Facebook product-page visitors are converting best.
Break that down by source and landing page.
You
The product comparison page is producing higher LTV. The generic landing page has more traffic but lower checkout completion.
Message ChatGPT
＋ToolsRevCent
↑
Visitor report
RevCent visitor report
Revenue by visitor path
Live data
Visitors18.4kthis week
Checkout starts2,184↑ 9.2%
Sales614$84.2k
Top pathProductcomparison
Visitor conversion +9.2%
Metadata

URL params become business metadata.

RevCent parses campaign parameters, click IDs, affiliate values, source data, and custom fields, then stores them as metadata that can travel through the business.

KB API MD
Params saved as metadata.

Tracking parameters become structured metadata that can be searched, filtered, grouped, reported, and attached to related items across RevCent.

Example URL?source=facebook&ad=puppy&fbclid=IwAR2x9

RevCent parses values and stores them on the visitor.

01
URL loadedThe visitor lands with source, campaign, ad, keyword, or click ID values.
02
Params parsedRevCent reads approved URL parameters from the current page.
03
Metadata savedValues are stored as searchable name/value pairs on the visitor.
04
Context attachedMetadata can follow customers, sales, subscriptions, and reports.
Metadata visible everywhere.

Teams can use metadata in item details, filters, dashboard reports, functions, API workflows, and AI analysis without rebuilding attribution manually.

Item DetailsContext on every record.

Customer, sale, subscription, and visitor records can show the metadata that created or influenced the event.

FilteringFind the exact segment.

Filter records by source, click ID, ad, affiliate, cohort, campaign, or custom metadata fields.

GroupingReport by the values you track.

Group metrics by metadata to understand conversion performance, profitability, LTV, and customer quality.

Conversions

Conversion reporting with real attribution.

RevCent combines tracking metadata with sales, customers, subscriptions, refunds, costs, and lifetime value so reporting can show what actually makes money.

KB MD
Use AI for conversion reporting.

Ask AI to connect visitor metadata to revenue, profit, LTV, refunds, campaigns, channels, and customer quality across the full ecommerce journey.

ChatGPT
Connected to RevCent
Show conversion performance by source and ad.
You
I checked RevCent visitors, metadata, sales, refunds, subscriptions, and customer value. Paid social has the highest revenue, but search traffic has stronger LTV.
Make it more detailed by profit and LTV.
You
I expanded the report by source, ad, campaign, customer LTV, refunds, and estimated profit. Two ads drive volume but lower quality customers.
Message ChatGPT
＋ToolsRevCent
↑
Conversion report
RevCent conversion report
Revenue by source
Live data
Revenue$128ktracked
Profit$41.2kestimated
Top sourceSearchhigh LTV
Weak ad2low quality
Conversion value +14.6%
Use AI for conversion monitoring.

Run an AI agent every hour to watch tracked conversion quality, compare source performance against weekly averages, and notify Slack when a source starts underperforming.

revcent-ops — conversion-monitor.ts
Cursor
conversion-monitor.tsagentterminal
1  await cron.every('1 hour');
2  const recent = await bigquery.tracking.conversionQuality();
3  const expected = await bigquery.tracking.weeklyAverage();
4  const drop = detectSourceDrop(recent, expected);
5  if (drop.alert) await slack.notify(drop);
6  return drop.summary;
Cursor Agent Hourly attribution monitor
Every hour, compare tracked source performance against normal conversion quality. If a source or ad starts producing lower value customers, notify the management team in Slack.
✓Queried conversion quality by source, ad, metadata, and customer LTVbq
!Detected source volume is stable but profit per customer dropped below baselinedrop
→Sent Slack notice with affected source, revenue gap, and suggested campaign reviewslack
Context

Tracking context attached to your entire business.

Tracking data becomes more valuable when it is connected to the rest of RevCent: customers, sales, subscriptions, shipments, products, notes, reports, automations, and AI.

CustomersKnow where buyers came from.

Source, campaign, click, device, landing page, and visitor history can stay attached to the customer record. Support, sales, retention, and AI can understand the path that created the customer instead of only seeing the final purchase.

RevenueConnect attribution to money.

Sales, subscriptions, refunds, renewals, and LTV can be analyzed by tracking metadata. That means RevCent can show which traffic sources create profitable customers, which create refunds, and which continue producing value after the first order.

AIGive AI the attribution layer.

Connected AI can reason across tracking, revenue, and customer context to uncover what is actually working. Instead of guessing from disconnected analytics, AI can explain performance using the same source, customer, sale, and lifecycle data RevCent manages.