Tracking that connects visitors to revenue.

RevCent turns first-party visitor tracking, URL parameters, metadata, click IDs, sessions, and conversion events into business context your team can use everywhere.

DNS Tracking

First-party tracking through your own domain.

RevCent DNS tracking helps ecommerce businesses collect accurate visitor and conversion data by using first-party tracking instead of relying on fragile third-party cookies.

KB API MD

Every relationship carries the full context.

RevCent keeps identity, behavior, commerce activity, metadata, decisions, and outcomes attached as a visitor becomes a customer and the relationship grows.

KB API MD

Jamie Carterjamie@example.comCustomer CUS-20418 · Since 2024Active

VisitorVST-88291Returning visitor · 6 sessions

Order#8421$184.00 • Paid · 3 items

CustomerIdentity, profile, and lifetime value

PaymentTransactions, retries, and outcomes

SubscriptionPlans, renewals, and changes

FulfillmentShipments, deliveries, and returns

HistoryEvents, outcomes, and decisions

ReportingAttribution, performance, and insight

AutomationContext-aware journeys and workflows

AIConnected answers and approved actions

What connected context makes possible

Recognize

Identify the right person across any touchpoint.

Match visitors to known people, merge identities, and carry return behavior forward instantly.

Understand

See the full picture, not just a single event.

Tie behavior to purchases, subscriptions, support, and outcomes to reveal why.

Act

Take the next best action with confidence.

Trigger journeys, update records, assign tasks, and personalize experiences in real time.

Improve

Learn and optimize every relationship.

Measure what drives value, forecast outcomes, and continuously improve.

Metadata

URL params become business metadata.

RevCent parses campaign parameters, click IDs, affiliate values, source data, and custom fields, then stores them as metadata that can travel through the business.

KB API MD

Visitor created

First-party visitor recordVST-88291

Landing page

yoursite.com/landing?utm_source=instagram&utm_campaign=summer

Product page

yoursite.com/products/trail-shoe?color=blue&size=10

Checkout

yoursite.com/checkout?affiliate_id=creator42&offer=trail20

Visitor metadataGrowing throughout the journey

Visitor created

Visitor IDVST-88291IP address192.0.2.47Chrome

Captured from landing page

utm_source=instagramutm_campaign=summer

Captured from product page

color=bluesize=10

Captured from checkout

affiliate_id=creator42offer=trail20

Every parameter can become connected metadata. Standard campaign fields and custom values are captured as the visitor moves through your site—then retained with the relationship and revenue they create.

Conversions

Conversion reporting with real attribution.

RevCent combines tracking metadata with sales, customers, subscriptions, refunds, costs, and lifetime value so reporting can show what actually makes money.

KB MD

Use AI for conversion reporting.

Ask AI to connect visitor metadata to revenue, profit, LTV, refunds, campaigns, channels, and customer quality across the full ecommerce journey.

ChatGPTConnected to RevCent

Show conversion performance by source and ad.

You

I checked RevCent visitors, metadata, sales, refunds, subscriptions, and customer value. Paid social has the highest revenue, but search traffic has stronger LTV.

Make it more detailed by profit and LTV.

You

I expanded the report by source, ad, campaign, customer LTV, refunds, and estimated profit. Two ads drive volume but lower quality customers.

Conversion report

RevCent conversion reportRevenue by source

Live data

Revenue$128ktracked

Profit$41.2kestimated

Top sourceSearchhigh LTV

Weak ad2low quality

Conversion value+14.6%

Conversion quality breakdownVolume vs profitable growth

Updated

Volume leaderSocial$74.8k revenue

LTV leaderSearch$312 average

Profit leaderBrand41% margin

Review2 adsLow quality

✓

Search is producing the best customersSearch converts fewer visitors than paid social but leads customer lifetime value and repeat purchase rate.

Scale

Two social ads are diluting profitBoth ads generate order volume, but refund rate and low repeat value reduce their contribution.

Pause

→

Recommended next actionShift budget toward the high-LTV search cohort and rebuild the two low-quality social audiences.

Act

Use AI for conversion monitoring.

Run an AI agent every hour to watch tracked conversion quality, compare source performance against weekly averages, and notify Slack when a source starts underperforming.

revcent-ops — conversion-monitor.tsCursor

conversion-monitor.tsagentterminal

1await cron.every('1 hour');

2const recent = await bigquery.tracking.conversionQuality();

3const expected = await bigquery.tracking.weeklyAverage();

4const drop = detectSourceDrop(recent, expected);

5if (drop.alert) await slack.notify(drop);

6return drop.summary;

Cursor Agent Hourly attribution monitor

Every hour, compare tracked source performance against normal conversion quality. If a source or ad starts producing lower value customers, notify the management team in Slack.

✓Queried conversion quality by source, ad, metadata, and customer LTVbq

!Detected source volume is stable but profit per customer dropped below baselinedrop

→Sent Slack notice with affected source, revenue gap, and suggested campaign reviewslack

Connect every visitor journey to business outcomes.

RevCent turns first-party visitor activity, URL parameters, metadata, and conversions into connected context your team can use to understand what actually creates revenue.

Own the visitor journeyCapture first-party activity across landing pages, products, checkout, and return visits.

Keep metadata connectedCarry campaign parameters, click IDs, affiliate values, and custom fields through the customer journey.

Attribute real revenueConnect conversions, refunds, subscriptions, costs, and lifetime value to the journeys that influenced them.

Contact RevCent