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You don't have to do anything more than submit your AdWords account ID(s) to RevCent. We activate the account and your AdWords data begins to record in RevCent for every click, Sale, Signup and Subscription.
Get more than just the keyword that generated the action. RevCent stores the ad copy, ad position, google network, device type, click cost, quality score, keyword match type, and even more. This is serious insight about the AdWords click that generated the action you are tracking.
View and Filter Sales and more by the AdWords Parameter you want. For example, you could see at-a-glance, all the sales that came from a certain keyword, and THEN see all the future sales that the customer made. In essence, a lifetime value of a specific click. Imagine the possibilities.
The vast amount of data that is stored from every AdWords click will create quite a large database. Normally, it would be slow and laborious to query or search that much data to find the insight you need. But RevCent merges all of its data and the AdWords data on Google BigQuery. That means you can query a massive data set any time you want, and the results will be lightning fast.