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Create unlimited tracking variables to include in your links and reporting. Just create and name the variable, then include it in your landing page URL.
Don't be limited to the old A= & B= tracking of the past. Load up your URL's with as many variables as you wish and gain insights you couldn't gather before.
Tracking campaigns that give you their own conversion snippet is easy. But the smaller campaigns that don't provide that, can leave you blind. Just send those to your URL's with custom tracking variables to know exactly how those campaigns are converting, and how you can optimize.
View your Sales, Signups and Subscriptions and filter for the Tracking variables you want. At a glance, you can see any sales coming from 1 Variable, or even a Combination of Variables. Identify scenarios to Maximize, and Eliminate the ones that don't perform.
Track Radio, TV, or Print campaigns by sending their traffic to landing pages with custom tracking variables. Understand how much traffic and sales you got from these otherwise hard to track campaigns.